Fabletics is the brand of athletic clothing that has totally engaged in the concept of digital marketing. Kate Hudson is one of the co-founders behind this brand, and she clearly has a knack for marketing. She is starring in commercials for this brand right now, but Kate Hudson is doing something that many other retailers have not thought of. She actually has commercials that are not necessarily approved for TV, but these commercials fit fine into a YouTube platform.
Kate Hudson has some over-the-top humor for women that are working out and buying things like yoga pants. Her commercials are funny and this attracts a crowd and creates social media buzz about Fabletics. This is a genius move from Kate Hudson.
Digital advertising has become a big thing for Kate Hudson because she is in control of her own destiny. She is not waiting for a marketing agency to come forth with some type of plan for getting people to recognize her company. She does not need a marketing campaign from an outside company. She is doing everything in house, and that is showing a great shift in what is happening in the world of business.
Retailers that have started with cyber stores are able to engage in what is called reverse showrooming. This allows people to see an abundant number of selections on a website before they actually go into a store to try anything on.
Kate Hudson has become a master with this because she knows that people were going to be interested in going directly to the site first even if they know about a physical store in their area. People tend to look up websites on their tablets or phones and check out the inventory before they set foot in a store these days.
Kate Hudson is well aware of that, and she made sure that the website contained an assortment of items that would appeal to a large group of consumers with different needs. Now Kate Hudson has plans to put her time and money into building physical stores as well. People will have no excuses when it comes to finding workout gear because they can buy it online or go into a physical store to obtain these clothes.
Kate has really made it possible for a large number of people to approve their wardrobes with Fabletics. This has become the company that people are thrilled about because it provides a whole new way of looking at shopping.
Kate Hudson has even provided a very unique shopping experience where people can get engaged with shopping that allows them to get shipments that are automated. This can happen on a monthly basis. It is a true sign of the digital evolution that is upon us.
Kate Hudson and marketing crew are simply realizing the benefits of digital marketing early. She knows a lot about her clothing line, and she also takes time to promote it with social media. This aggressiveness is the thing that changes everything.
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