The fashion is regarded as one of the most cut-throat, demanding industries in the world. Even if someone wants to open a small online clothing store, they’d have to deal with Amazon’s devastating control of the fashion e-commerce market. Considering how popular Amazon is, it should come as no surprise that they control 20 percent of the market.
To succeed in Fashion these days, aspiring entrepreneurs may want to follow in the footsteps of Kate Hudson. Kate Hudson is consistently doing the impossible, growing a fashion brand that thrives in an Amazon-dominated industry. In just three years, Kate Hudson grew her fashion brand into a $250 million company.
Much of her success is thanks to the company’s involvement in the ‘activewear’ movement. For years, activewear, or athleisure wear, has become more popular. Millennials are a health and fashion-conscious generation that loves being able to go from the gym to the bar. Fabletic’s outfits offer stylish fashions at affordable prices.
Anyone interested in seeing what Fabletics is all about can take one of their lifestyle quizzes. This quiz allows non-members to see which outfits Fabletic’s experts would recommend to them. That’s right; Fabletics actually recommends outfits based on each member’s personal styles.
That type of customer-commitment is what makes Fabletics one of today’s best high-value brands. Even more, Fabletics has begun opening physical stores. So far, the company only has 16 stores but plans on adding more by the end of this year.
While other stores are “killed” by people buying similar items online for cheaper, Fabletics turned that negative into a positive. Fabletics makes its stores host events that focus on building relationships with local members. These members are the ones that persuade new visitors to come to the stores.
Not only does each store have its own annual events; Fabletics combined online shopping carts with in-store shopping carts. That means when a member tries on or buys something from one of their stores that item is immediately added to their online shopping cart.
According to one young woman who reviewed Fabletics, Fabletics is surprisingly good. She stated that she would actually recommend Fabletics to anyone who’s interested. She was most surprised by the wide variety of styles Fabletics offers. They have everything from simple tank tops to cut-outs and bold patterns.